The Bi-Fold Brochure

Bi-fold brochures are found among us every day and are one of the most common brochure types.

These brochures are economical to print as they are usually an A3 print folded in half. This folding forms 4 panels: a front-cover, a back-cover, and two internal panels. However, there are other configurations: 8-page, 12-page, 16-page and so on.

The front panel works as the front-page, and its main purpose is to introduce the piece and to cause the necessary intrigue or impact to make the viewer want to open it and read the contents.

The inside panels are usually reserved for content, while the back-cover is used for contact information; of course this can change.

Bi-fold brochures can also work as folders in which you can place inserts depending on the prospective interests: this is ideal for trade shows, for example.

Large bi-fold brochures have a long lifetime, and are usually read in more detail than small tri-folds.

The Tri-Fold Brochure

Tri-fold brochures are one of the most common brochures. They are thin and convenient to carry and tempt viewers to open it. These brochures are economical to print as they are basically standard-sized prints (usually A4 or A3) on light stocks that are folded in three. They have 6 panels to place information on.

They are intended to be handed over to people: ideal to put in folders, or as a more elegant alternative to the flyer in trade shows.

Folders

Your business material will look much better and reliable if it is organized, and folders are excellent tools of organization. The most usual folders are bi-folds, and they usually have one, two or more flaps to hold the pieces inside them.

Folders are great for practically any promotional use, but they also work as a protection for the pieces inside them. They keep your promotional material organized in the same place. Folders can be configured (by adding or removing inserts) to different clients according to their interests.

This is the alternative to tri-fold brochures. They are very similar in terms of cost and in the impact they have.

Z-fold brochures are used when the flow of the reading adapts better to this structure. They can adapt to small or large paper sizes.

As tri-fold brochures, viewers are most likely to open this kind of brochure, as they cause intrigue when closed.

Inserts

Inserts are the best companions to folders, inserts are the sheets that are placed inside a presentation folder. Inserts allow the folders to be configured for each particular client, giving emphasis in a certain topic, service or product.

Inserts are usually used as sales sheets, spec sheets, or just as informative or promotional pieces.

Flyers, Leaflets & Pamphlets

Flyers, Leaflets and Pamphlets or circulars are essentially the same thing and are created for mass distribution. They are usually small in size -smaller than an A4 page- and they are usually printed in few colors, to keep costs down.They are ideal for promotions or campaigns were the target audience is vast.

Catalogs

Imagine your storefront being held in the hands of your clients, that is a catalog. They are excellent for both prospective and recurring buyers: prospective buyers will be delighted to see your products or services in detail, while recurring clients will use your catalog to check all that you offer.

Catalogs come in various sizes and formats, but they usually have a minimum of 8 pages. The maximum depends on the way you want your catalog to be.

They are generally expensive to print because of the amount of pages they have. However, they are such a good sales-oriented tool that the use of these catalogs ends up being a worthy investment.

Booklets

Booklets are small books, usually having a paper cover. This term can also be used as a synonym for "flyer" or "leaflet" in most cases. However, the term "booklet" usually implies more than one page. In the past decades, booklets became widely known as the companion to CD or DVD media, the famous CD booklets and DVD booklets. As you know, there are various sizes and possible structures and folds. As pieces to be included inside CD or DVD cases, these booklets are usually printed on high quality stock, and their morphology allows eye-catching, impressive designs.